Google will start selling ads targeted to viewers’ likely interests, the online ad giant’s first step into a controversial type of Web advertising its competitors already offer.
Google will use data it collects about what Web sites users visit and what it knows about the content of those sites to sort its massive audience of users into groups such as hockey fans or travel enthusiasts. The data won’t be drawn from users’ search queries, but from text files known as cookies that Google installs on the Web browsers of users who visit pages where it serves ads.
via Google to Sell Targeted Ads – WSJ.com.
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