Google will start selling ads targeted to viewers’ likely interests, the online ad giant’s first step into a controversial type of Web advertising its competitors already offer. Google will use data it collects about what Web sites users visit and what it knows about the content of those sites to sort its massive audience of … Continue reading
Akira Watanabe, manager of Olympus Imaging’s SLR planning department, has officially thrown down the gauntlet and drawn a line in the megapixel sand. “Twelve megapixels is, I think, enough for covering most applications most customers need,” he told ZDNet this week at the annual Photo Marketing Association convention. But is he right? via Why we’ve … Continue reading
Tynt, a start-up that allows publishers to monitor and track when users copy content from a web site, has secured $3.9 million in series A funding led by iNovia Capital, AVAC Ltd, along with angel investors. Tynt’s product, Tracer, lets website publishers see what content is being copied and pasted off their sites. Each time … Continue reading
The mass media may be enamored of the rags-to-riches stories of developers on Apple’s App Store, but it isn’t the only game in town for indie developers to strike it rich. We’ve gotten word from SocialMedia, a popular ad platform for social network applications, that one of the company’s clients pulled in over $700,000 in … Continue reading
KABUL — Mullah Abdul Salaam Zaeef is a former Taliban ambassador to Pakistan. He spent almost four years in Guantánamo. He wears a black turban, has a thick beard — and is never without his Apple iPhone. The ultraconservative Taliban banned modern technology like the Internet and television during its harsh 1996-2001 rule, but those … Continue reading
The advertiser’s dream of sending a particular commercial to a specific consumer is one step closer to reality as Cablevision Systems plans to announce the largest project yet using targeted advertising on television. via Cable Companies Target Commercials to the Audience – NYTimes.com.
NEW YORK (AdAge.com) — There are two places most of today’s laid-off executives are heading: to job-search sites to see what other opportunities are out there and to networking sites in hopes they can reconnect with — and milk leads from — former colleagues and business contacts. One site, LinkedIn, offers both of those things … Continue reading
Some people say that “the real-time web” could be the next generation of post-Google search. Social media tools have greatly increased not just the number of people posting content online but also the speed with which they are able to do so. Do we need a new search paradigm that prioritizes publishing freshness higher than … Continue reading
